What is the Data Dividend Project?

The Data Dividend Project is a movement dedicated to taking back control of our personal data: our data is our property, and if we allow companies to use it, we should get paid for it. The DDP is the brainchild of former presidential candidate Andrew Yang. Its primary objective is to establish and enforce data property rights under laws such as the California Consumer Privacy Act (CCPA), which went into effect on January 1, 2020.

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Every day, people are generating data simply by going about the business of living in an ever connected and digital world. Unbeknownst to most people, technology companies are tracking their every move online, extracting this data, and then buying and selling it for big money. The sale and resale of consumer data is called data brokering, which is itself a $200 billion industry.